If you’re selling on Whatnot, you already know how important visibility is. Whether you’re auctioning off Funko Pops, vintage collectibles, or custom art, the key to success is getting more eyes on your stream. But with thousands of sellers going live every day, standing out can be tough. That’s why we’ve put together 4 proven ways to promote your Whatnot stream—including one you might not know about: posting it for free on Goofbag.com’s Events page.
1. Share Your Stream on Social Media (Before and During Your Show)
Social media is your best friend when it comes to promotion. Post teaser images, videos, and countdowns on platforms like Instagram, Facebook, Twitter/X, and TikTok. Be sure to:
- Use eye-catching visuals and graphics
- Include the time and date of your stream
- Add your Whatnot username and direct stream link
- Post reminders the day before and 30 minutes before going live
Pro tip: Use relevant hashtags like #WhatnotSeller, #LiveAuction, #FunkoCommunity, and tag Whatnot’s official account to boost visibility.
2. Cross-Promote with Other Sellers
Collaboration over competition! Connect with fellow sellers in your niche and do shoutouts, co-hosted events, or bundle giveaways. If they have a bigger following, offer to promote their next stream in exchange for a quick mention during theirs.
Cross-promotion introduces your stream to a new and potentially loyal audience. Don’t be afraid to network and reach out in the Whatnot seller community.
3. Schedule & Post Your Stream for Free on Goofbag.com’s Events Page
Did you know you can list your upcoming Whatnot streams for free on Goofbag.com?
Goofbag.com is a growing hub for pop culture fans, collectors, and online shoppers. Their Events page highlights live streams, drops, and auctions that cater to their engaged audience—perfect if you sell collectibles, toys, Loungefly, Funko Pops, and more.
To post your stream:
- Head to Goofbag.com/Events
- Fill out the simple form with your stream details, image, and link
- Hit submit—and get free exposure to a targeted audience
This is an easy, zero-cost way to get more views and reach potential buyers outside of the Whatnot app.
4. Build an Email or SMS List for Repeat Viewers
Don’t just rely on algorithms—own your audience by creating a mailing list. Ask your followers or repeat buyers to sign up for updates, special offers, or stream alerts.
You can use:
- Email platforms like Mailchimp or ConvertKit
- SMS marketing tools like Postscript or Klaviyo
Send out short messages before you go live with a direct link to your Whatnot stream. This keeps your fans in the loop and drives consistent attendance to your live shows.
Promoting your Whatnot stream doesn’t have to cost a fortune or take hours of work. By sharing on social media, partnering with others, posting for free on Goofbag.com’s Events page, and building your own contact list, you’ll grow your audience and increase sales.
Get started today—and give your next Whatnot stream the spotlight it deserves!
