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What You Need to Know About Selling on Whatnot

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What You Need to Know About Selling on Whatnot
Tips, Realities, and Strategies for Success

Selling on Whatnot—a live stream auction and marketplace app—can be an exciting and lucrative way to reach collectors and buyers who love the thrill of live shopping. Whether you’re into Funko Pops, sports cards, vintage clothing, or pop culture collectibles, Whatnot offers an engaging platform to showcase your inventory. But before you jump in, here’s what you really need to know to avoid burnout and build a successful seller profile.

The Basics: Know the Rules

Before you host your first show, there are some important rules every seller must follow:

• All products must be in stock. Whatnot does not allow dropshipping. You need to have the items on-hand, ready to ship.
• Show every item on screen. Buyers want to see exactly what they’re getting, and Whatnot requires visual proof. This builds trust and reduces disputes.
• Be realistic about pricing. When you’re just starting out, don’t expect to get full retail value right away. Many new sellers either lose money or have items go unsold until they build a following.

Tips for New Sellers

1. Timing is Everything

• Early mornings or late nights tend to perform better for new sellers. These time slots typically have fewer competing shows, giving you more visibility.
• Avoid Friday and Saturday nights until you’ve built a base. These are peak competition times with tons of experienced sellers live-streaming to big audiences.

2. Plan Your Shows in Advance

• Schedule your shows early so interested buyers can bookmark them.
• Use quality images or short videos of your key products as cover photos for the stream. First impressions count.
• Try to set a regular schedule (e.g., every Tuesday and Thursday at 7 PM). Consistency helps viewers know when to tune in.

3. Promote, Promote, Promote

• Share your shows across social media—Instagram, TikTok, Facebook, and more. The more eyes you can drive to your stream, the better your chances of sales.
• Use Whatnot’s in-app promotion features and giveaways to attract viewers and encourage engagement. Giveaways are one of the best ways to bring in new followers.

Treat It Like a Real Business

Success on Whatnot doesn’t happen overnight. Just like running a brick-and-mortar or online shop, building a loyal customer base takes time and consistency.

• Ship items quickly. The faster your buyer gets their product, the better your chances for repeat business and positive reviews.
• Package items securely to avoid damage in transit.
• Include a personal touch—like a thank you card or small freebie. These small gestures leave a big impression.

Final Thoughts: Stick With It

If you’re expecting instant success or full-price sales from day one, you might be disappointed. But if you’re willing to show up consistently, promote yourself, and deliver great customer service, Whatnot can absolutely become a rewarding part of your business.

Remember: Every great seller started with zero followers.

Stay positive. Keep learning. And always bring your A-game to every live.

Want to sell on Whatnot? Click Here to get Started and receive up to $150 in Matched Earnngs!